Launching & Promoting Your Owode Store

Owode Admin
February 11, 2025
Marketing

Step-by-Step Guide on launching and promoting your Owode Store

Congratulations! Your Owode store is set up and tested—now it’s time to drive traffic and make sales.

Unlike Jumia or Konga, Owode allows any seller to stand out, but you must promote yourself. Nigerians trust sellers they know, so word-of-mouth marketing is powerful!

This guide covers free and paid ways to promote your store, focusing on WhatsApp, Facebook, Instagram, TikTok, and referral marketing.

1. Start with Your Personal Network (Word-of-Mouth Marketing)

Your first customers will likely be friends, family, and community members.

Announce Your Store: Post on WhatsApp status, Facebook, and Instagram.
Ask for Shares: Encourage friends to reshare your store link.
Use WhatsApp Groups: Share your store link in relevant groups (not spam!).
Talk to People: Tell people about your store in church, work, events, and family gatherings.

Example Post for WhatsApp Status:
“Hey friends! I just launched my store on Owode Marketplace . I sell affordable, high-quality [insert product name here]. Please check it out & support me! [Insert store link here]”

2. Leverage Facebook & Instagram

Facebook and Instagram are Nigeria’s top e-commerce platforms.

Join Buy & Sell Groups: Find Facebook groups related to your products and post with clear images & a catchy caption.
Post Daily: Share new products, promotions, and customer testimonials.
Run Giveaways: Offer small discounts for people who tag friends.

Pro Tip: Use Canva to create eye-catching product graphics for Instagram.

3. Sell Through TikTok & Instagram Reels

Short videos sell more than photos! Nigerians love seeing before buying.

Create a Product Demo Video: Show how your product works.
Post Customer Testimonials: Record buyers sharing their feedback.
Use Trending Sounds & Hashtags: Helps increase visibility.

Use Your store link in your bio. With your Owode store link, you can make sales directly from your bio. Remember to include your store link in your bio

Example TikTok Hashtags: #Owode #BuyFromMe #OwodeStore #AffordableFashion #OwodeMadeMeBuyIt #viral

4. Offer Discounts & Bundle Deals

Nigerian buyers love discounts! Use these strategies:

First-Time Buyer Discount: Offer ₦500 off for first-time customers.
Bundle Discounts: “Buy 2, Get 1 Free” boosts sales.
Limited-Time Offers: “Offer expires in 24 hours!” creates urgency.

Use Coupon tools in your Seller Command Center Dashboard. Learn to setup discount here

5. Join Owode’s Affiliate Program

Let others promote your store for you! With the Owode Affiliate Program, people earn commissions by referring buyers to your store.

Apply Here: Owode Affiliate Link.
Ask friends to become affiliates & promote your products.

Conclusion

Launching your Owode store is just the beginning—promotion is key to making sales. Start with WhatsApp, Facebook, and TikTok, offer discounts, and leverage affiliate marketing for more visibility.

You’re now ready to start selling on Owode Marketplace!

Next Steps:

Ready to launch? Learn the seller checklist here.
Boost your sales with Owode’s Affiliate Program.

If you need further assistance, contact Owode Support or apply to grow your business with our exclusive “Sell Better” Seller’s Learning Programme

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